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Well-written blog posts that cover topics of interest to your visitors provide one of the best ways to increase the stickiness of your website, says OPEN Forum community member Torrey Gage, co-owner and executive vice president of Think Big Go Local.
“Our company blog receives a majority of our traffic and has the lowest bounce rate of any of our pages,” he says. “The average visit length on the blog is four times the rest of our pages.”
, we have a blog, and the blog [generates] the longest time spent on a page by our visitors,” he says. According to Reis, blogs allow customers to develop personal connections with your products and services.
"Customers get a better glimpse into your company culture and learn about any upcoming features or local events in which your business is involved," Reis says. "Help them form such a relationship with your company via a blog, and you'll find your site being visited frequently by both new and existing customers.”